This makes it more important for online retailers to build search engine optimization (SEO) campaigns. This will allow them to be viewed by their top consumers, especially if the company is among the top search queries for its product.
A similar trend is on the rise in Europe. In the UK, businesses are now allocating more money to developing SEO campaigns.
Majority of businesses in the UK and the US are gradually increasing their budgets for SEO, giving it great growth prospects in the next couple of years.
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