Google launches New Black Navigation Bar

Since June, Google is rolling out new designs. The company has added new flavors to its Gmail, News, Maps, Docs, Reader and several other products, with looks being common among all Google products.

The latest approach to add new designs is company’s navigation bar. Reports have confirmed that Google has plans to remove the horizontal black strip placed at the top of the pages with links to News, Web, You+ and Images.

Also, Google has shrank the number of links on top of the pages to only three, which will be permanently placed at the top of all Google pages for quick help. The next change is the addition of drop-down menu bar that will appear under the Google logo.

The new design reflects logo on the left, search bar in the middle, and Google+ tools on the right hand side of the page.

No certain changes have been made to the links that were previously listed in the black horizontal strip because they remain same to serve the new Google drop-down menu. The option of drop-down menu content is available to serve users even without signing in to their account.

Reports have confirmed that Google has started working on the roll out and we can soon enjoy the new set of tools. Google Technical Lead Mr. Eddie Kessler has posted the above news. Though no information when the change would take effect has been cleared yet, chances are higher Google will launch its design soon.

Kessler wrote: “making navigation and sharing super simple for people is a key part of our efforts to transform the overall Google experience”

SEO - Game between webmasters and Google

This is very interesting for me to do search engine optimization (SEO), every day when i sit on computer the first thing and the first site comes in my mind is Google.
Optimizing the website, analyzing and making it seo friendly pretty interetsing task. And most interesting task is to bring the website in top 10, generating business leads etc..

SEO is like a game for me because in a game we try to beat our competitors and wants to be a winner. As the site comes up in SERPs i get happy and try to move on top.
If we take the SEO as a game or challenge, we try to gain more and more knowledge, try to know the latest google updates and algorithms that helps to make us different from other webmasters who are doing unethical SEO.

Webmasters should feel the google, i'm sure you win the game and able to achieve your goals which are basically ranking, business, marketing etc.
If you win, you will get more and more money, self confidence and self satisfaction that is more important in everyone's life.

I personally suggest don't make seo as typical task, just keep eye on google that what it wants, i'm sure no one can beat you in this game.

As an SEO Expert, You can hire us for successful SEO campaign, we will glad to assist you. Contact us to get free quote today for your website.

Go googleling !

Using Webmaster Tools like an SEO

When are penalties lifted?

Google Links Webmaster Tools To Analytics

A Webmaster Tools Central blog says that Google has made an update that enables a site owner to link Webmaster Tools to Google Analytics. This means if you have sites that are verified by Webmaster Tools you can now link it to your Analytics profile that uses the same Google account (that you use for the site).

This will make it more convenient for site owners to access information from both Analytics and Webmaster tools, making their task of website performance analyzing easier.

In addition, some features of Analytics will also be more easily accessible. For instance, if you are a site owner using Google Webmaster Tools and Analytics, you experience the rather unpleasant requirement to sign in anew every time you move from Webmaster Tools to Analytics or vice versa. Well, that has been done away now. Now, you can easily access Analytics with a click of the navigation link on Webmaster Tools. Also you will now be able to access your Referring Sites report in Google Analytics directly from Webmaster tools page for links to your site.

If you want to learn how to linking a verified site in Webmaster Tools to a Google Analytics profile, below is Google's help on the same (as given on the blog post):

• On the Webmaster Tools home page, click Manage next to the site you want, then click Google Analytics profile.

• Select the profile you want to associate with the site, then click Save.

If your site has multiple owners, each owner will need to do the same " link their own Webmaster Tools account to a Google Analytics profile in order to use the mentioned update.

How can I improve my linking on a Q&A site?

Tips for Developing a Link Building Strategy

Link building should be considered phase two of any SEO campaign (on-site optimization being phase one) and is a critical component of maintaining site ranking and establishing a trust factor with the search engines.

Link building is an ongoing campaign necessary for improving a website's inbound link stream which can help promote your brand and overall visibility in the search engines. Link building can also help boost unique visitors to your site which in turn can lead to a boost in conversions. Link building efforts come in many forms including: local profiles, blogging and blog commenting, social networking, directory submission and online publicity, among others.

The overall goal of a link building strategy is to grow links from many different, but relevant, sources over time. Most link building strategies range from 3 months to a year and should incorporate 10-20 different scheduled tasks a month. It is important to create a very specific link building schedule and stick to it as much as possible. Growing links too fast raises a red flag with the search engines and can result in negative consequences. Growing links slowly helps establish a trust with the search engines, leading to better positioning in their results.

The first step in developing a link building strategy is to conduct a link audit for your website and its top three competitors. Google Webmaster Tools can analyze your site while Link Diagnosis (both free services) can be used to analyze the competition. Conducting a link audit helps establish a baseline strategy by determining how many one-way links are already pointing towards your site. Depending on the age and size of your website, an audit could return with 100, 1,000, or even 100,000 one-way links directing traffic to various pages on your site. It isn't necessary to visit all 100,000 links, but you should take a good sample (roughly 1000) of the listed links and visit each one to determine what kind of link it is. This is called creating a link portfolio.

The person conducting the link audit should keep an eye out for "bad" links coming from places like adúlt or gambling sites. Search engines keep track of how many "bad" links a website has and the greater the percentage of links coming from these sites the more poorly it reflects on the website. Again, trust is the most important thing to establish between a site and the search engines. The number of "bad" links has a negative effect on a website's trust factor.

Analyzing a competitor's website helps you determine if there are any good places you should be focusing your link building activities, but aren't. It also lets you know what kind of competition there is online. If competitor X has 7,500 links, competitor Y has 12,000 and competitor Z has 23,000 one-way links, then a company with only 2,000 links knows it has a lot of work do to before it can effectively compete in the same space.

When developing a link building strategy, you need to create a schedule of diverse activities. Search engines want to see a blended approach because it demonstrates a commitment to site branding. It also lets the search engines know that your site is legitimate and employing white hat SEO techniques. These efforts can include creating social networking profiles, article marketing, and online video marketing.

The easiest place to start with link building is directory submission. You should submit your site to reputable directories like Yahoo! Directory, Dmoz and Business.com, as well as industry specific onlíne directories. Just double check that your website isn't already lísted in a directory before submitting a new profile. Duplicate submissions look bad to search engines as well as consumers because it shows a lack of attention to detail and can appear spammy. If a website is already listed, make sure the profile is up-to-date.

Along with online directories, you could consider becoming a member of industry associations. While it often costs to join these associations, it helps lend credibility to your site and can help position you as an industry expert. You should try to promote your website as an "authority" in your industry by placing links in online arenas that correlate to your industry/products and that will drive appropriately targeted traffic to your site. Industry associations are also a good place to develop relationships with other members.

You can help promote yourself as an industry leader by creating, and commenting on, industry blogs. Producing your content as opposed to just re-posting work by outside sources lends credibility to your site and encourages consumer trust in the expertise of your company and you as a writer. It can also help create a conversation with customers as opposed to the one-way communication of a website. Blogs that allow for comments encourage consumer participation.

Leaving appropriate comments on other blogs (comments that actually contribute to the conversation, not just things like "Thanks for the post!" or "Great ideas!") helps grow relevant links back to your website and promotes your company's authority as a leader in your industry.

As you promote your website and build its authority as an industry leader, natural inbound links will develop overtime. As your company blog or white paper is discussed or cited, as your product/service is reviewed and promoted by word-of-mouth over social networking sites or as your online press releases get picked up by various news sources, your campaign will grow to include links not directly created by your website's link building efforts.

The most important thing to remember when it comes to link building (just like most SEO efforts) is that it must happen over an extended period of time. It's easy for website owners to get anxious and want to see immediate results and over-aggressively push link building efforts. Doing so can result in negative consequences. Link building isn't just about boosting the number of one-way links pointing to your website; it is also about building and managing an online brand that resonates with consumers.

Improve Your Email Marketing

Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.

Give subscribers what they want.

The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.

So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.

Get to know your readers.

In order to deliver relevant content, you need to understand what your subscribers care about. If you don't already know the answer, you can find out by conducting online surveys or by asking for specific information on your web forms.

Once you know what individual readers want, you can segment them into groups based on their interests. This knowledge will help you send relevant messages to each person. If you don't have the resources (or inclination) to manually track this data, you can use a customer relationship management tool like Infusionsoft to do it for you.

Be consistent.

People (and remember, your prospects are people) gravitate toward things that are familiar. Campaigns that have a consistent look and feel will be more effective in helping your prospects absorb information. That's not to say you can't get creative and mix things up, but you should maintain brand standards in design, tone, and personality, and use the same sender name and address throughout your campaigns.

Top 14 Benefits of Social Media Marketing

There's a lot of fuss surrounding social media these days. If you still haven't jumped on the bandwagon and aren't sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.

For Business:

Establish a Brand and Raise Awareness

Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you're around. If you have yet to create a company image online, social networks are the place to do it.

Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Spy on the Competition

Follow your competitors on Twitter and Facebook and you'll be able to see what they have up their sleeve. Just make sure to provide a better deal than whatever they have going on.

Pitch Products in a More Human, Interactive Way

Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you're making a valuable connection that will help grow your number of return customers.

Bring Attention to Your Products

Featuring a product on a social media site is one of the fastest ways to bring attention to it. Give a promotion along with it for your online community members and watch your sales skyrocket.

Increase Customer Loyalty And Trust

Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in you, which will make them do business with you rather than your competition. It will also improve the chances of customer recommendations.

Listen to Your Customer's Opinion

Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

Conduct Market Research

Listen to what your customers say about your products and track what links they click on and you'll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.

Strengthen Customer Service

Social media networks allow your company to answer your customers' questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you monéy on long distance customer service phone calls.

For You:

Build Your Personal Reputation

Social networks allow you to get your name out to the world and talk about things that matter to you. This will help you build a good online reputation, which is critical nowadays if you're looking for a job or even a new business contact.

Display Your Resume

LinkedIn allows you to display your full resume online for any future employers or recruiters to see. This will help bring you new opportunities that would'ever have existed otherwise.

Find a Job

Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them.

Showcase Your Talents And Establish Yourself as an Expert

If you're passionate about a certain subject, whether it's work-related or a hobby, the Internet is a great place to show off your knowledge. Soon people will be coming to you for the breaking information on that topic, and talking about you to friends.

Enhance Your Business Contacts and Enhance Personal Relationships

Through professional sites like LinkedIn, you can build your number of business contacts and enhance your reputation as an expert in your industry. You can also connect with those long-lost high school and college classmates, old colleagues, and out-of-town family members.

Share Information with Like-Minded People

Connect with other professionals in your field to share information. Where else would you be able to connect with industry professionals across the globe to swap stories and advice?

For Social Media Marketing, Hire SEO expert and increase your brand awareness.

Feel the Google and implement in SEO

SEO (search engine optimization) is not an easy task. Now a days google is continue making new changes and developing new algorithms. Now a days every organization do the business according to the international market. In the competitive market companies or organizations want to increase their sales. Internet has become the most common source to find the new business opportunities in different parts of the world and search engine has becomes the biggest platform.

What i would like to say is, before starting SEO for a website, one must know about the organization, their products, services and then you will be able to find the main competitors and will implement the right SEO strategies.

Google launches a new anti-spam algorithm against content farms

Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms.

What are content farms?

There are two slightly different definitions of content farms:

1. Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long tail keywords. These sites don't have unique content and they only aggregate the content from other websites to get clicks on their AdSense ads.
   
   
2. Content farms are websites that produce low quality content in bulk. This content is often produced by workers from low-wage countries. The main purpose of these sites is to get high rankings for as many keywords as possible to get clicks on the AdSense ads that are displayed on the site.

Sites that copy the content from other websites often ranked higher than the original site in Google's previous algorithm. That's why Google released the algorithm update.

Google's Matt Cutts confirmed the new algorithm:

"[I mentioned] that 'we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.'

That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week."

Less than 0.5% of search queries have significantly different results

Matt Cutts also said that most surfers won't notice the change:

"This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice.

The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content."

The algorithm doesn't seem to be perfect yet

In an online discussion, many webmasters complained that their original sites have suffered while low quality sites still rank well:

"It doesn't matter if it is all 100% unique with tons of backlinks and really well laid out or simply an image. Everything got whacked.

Our out of date non unique ad filled sites are humming along FINE. So what's the message here Google? Write an in depth article that takes 3 days to complete and is linked to by hundreds of companies and gov agencies and loose all positions sitewide while our out of date halfbaked and useless content does fine?"

Should you change your web pages?

Google doesn't like spam. If you want to get lasting rankings on Google, you have to do three things:

• Create a high quality website that you plan to keep for long time.
• Optimize the pages of your website so that both website visitors and Google get what they want.
  
• Get as many good backlinks as possible to show Google that your site can be trusted.

Spammy SEO techniques often deliver quick results but they only work for a short time:

If you plan to build a lasting online business, focus on ethical search engine optimization methods. It takes longer to get high rankings with ethical SEO methods but your website will keep the high ranking for a much longer time

The content farm algorithm update was only the first step. Google will release many more anti-spam algorithms this year. If you want to be successful with your website, you must make sure that you offer a useful site and that you offer Google the content that they want.