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Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.

Give subscribers what they want.

The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.

So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.

Get to know your readers.

In order to deliver relevant content, you need to understand what your subscribers care about. If you don't already know the answer, you can find out by conducting online surveys or by asking for specific information on your web forms.

Once you know what individual readers want, you can segment them into groups based on their interests. This knowledge will help you send relevant messages to each person. If you don't have the resources (or inclination) to manually track this data, you can use a customer relationship management tool like Infusionsoft to do it for you.

Be consistent.

People (and remember, your prospects are people) gravitate toward things that are familiar. Campaigns that have a consistent look and feel will be more effective in helping your prospects absorb information. That's not to say you can't get creative and mix things up, but you should maintain brand standards in design, tone, and personality, and use the same sender name and address throughout your campaigns.