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Twitter has become a great tool for online marketing due to its popularity.

Online businesses use tweets as a springboard for their Search Engine Optimization (SEO) campaign. Tweets attract legit, consistent traffic that can boost search engine rankings.

Reports claim that the social media site is about to launch a new feature, which is aimed for developers. It will allow annotations to be embedded into tweets, giving more and updated information.

Currently, Tweeter members can tweet up to 140 characters, which will be bolstered once the new feature is made available. It will also give users the chance to add meta data, including websites, locations, reviews, and events.

By integrating meta data, SEO campaigns will be able to attract more traffic for advertisements.

However, at this time, all this is still speculation. The best move that online retailers can do is to create a Twitter profile to prepare for possible SEO benefits.