Google Panda Update 3.8 On June 25th

Google has announced they pushed out a new refresh to thePanda algorithm recently.

This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter.

There were earlier rumors of an update over the weekend but Google said the rollout started today and not over the weekend.

The previous Panda update was on June 8th and before that on April 26th. Typically, Google pushes out algorithm updates for Panda and Penguin every month or so. While the last Panda update was just over 2 weeks ago, Google felt they wanted to push out a new refresh.

Here is the tweet:

A Googler

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@google

Heads up: we're pushing a new Panda data refresh that noticeably affects only ~1% of queries worldwide. More context: goo.gl/HNvCt

26 Jun 12

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Google said there were no updates to the algorithm or changes in the signals. This was simply a basic data refresh where they ran the algorithm again.

SEO - Game between webmasters and Google

This is very interesting for me to do search engine optimization (SEO), every day when i sit on computer the first thing and the first site comes in my mind is Google.
Optimizing the website, analyzing and making it seo friendly pretty interetsing task. And most interesting task is to bring the website in top 10, generating business leads etc..

SEO is like a game for me because in a game we try to beat our competitors and wants to be a winner. As the site comes up in SERPs i get happy and try to move on top.
If we take the SEO as a game or challenge, we try to gain more and more knowledge, try to know the latest google updates and algorithms that helps to make us different from other webmasters who are doing unethical SEO.

Webmasters should feel the google, i'm sure you win the game and able to achieve your goals which are basically ranking, business, marketing etc.
If you win, you will get more and more money, self confidence and self satisfaction that is more important in everyone's life.

I personally suggest don't make seo as typical task, just keep eye on google that what it wants, i'm sure no one can beat you in this game.

As an SEO Expert, You can hire us for successful SEO campaign, we will glad to assist you. Contact us to get free quote today for your website.

Go googleling !

Using Webmaster Tools like an SEO

When are penalties lifted?

How can I improve my linking on a Q&A site?

Feel the Google and implement in SEO

SEO (search engine optimization) is not an easy task. Now a days google is continue making new changes and developing new algorithms. Now a days every organization do the business according to the international market. In the competitive market companies or organizations want to increase their sales. Internet has become the most common source to find the new business opportunities in different parts of the world and search engine has becomes the biggest platform.

What i would like to say is, before starting SEO for a website, one must know about the organization, their products, services and then you will be able to find the main competitors and will implement the right SEO strategies.

Google launches a new anti-spam algorithm against content farms

Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms.

What are content farms?

There are two slightly different definitions of content farms:

1. Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long tail keywords. These sites don't have unique content and they only aggregate the content from other websites to get clicks on their AdSense ads.
   
   
2. Content farms are websites that produce low quality content in bulk. This content is often produced by workers from low-wage countries. The main purpose of these sites is to get high rankings for as many keywords as possible to get clicks on the AdSense ads that are displayed on the site.

Sites that copy the content from other websites often ranked higher than the original site in Google's previous algorithm. That's why Google released the algorithm update.

Google's Matt Cutts confirmed the new algorithm:

"[I mentioned] that 'we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.'

That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week."

Less than 0.5% of search queries have significantly different results

Matt Cutts also said that most surfers won't notice the change:

"This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice.

The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content."

The algorithm doesn't seem to be perfect yet

In an online discussion, many webmasters complained that their original sites have suffered while low quality sites still rank well:

"It doesn't matter if it is all 100% unique with tons of backlinks and really well laid out or simply an image. Everything got whacked.

Our out of date non unique ad filled sites are humming along FINE. So what's the message here Google? Write an in depth article that takes 3 days to complete and is linked to by hundreds of companies and gov agencies and loose all positions sitewide while our out of date halfbaked and useless content does fine?"

Should you change your web pages?

Google doesn't like spam. If you want to get lasting rankings on Google, you have to do three things:

• Create a high quality website that you plan to keep for long time.
• Optimize the pages of your website so that both website visitors and Google get what they want.
  
• Get as many good backlinks as possible to show Google that your site can be trusted.

Spammy SEO techniques often deliver quick results but they only work for a short time:

If you plan to build a lasting online business, focus on ethical search engine optimization methods. It takes longer to get high rankings with ethical SEO methods but your website will keep the high ranking for a much longer time

The content farm algorithm update was only the first step. Google will release many more anti-spam algorithms this year. If you want to be successful with your website, you must make sure that you offer a useful site and that you offer Google the content that they want.

SEO Trend in Business

Nowadays, consumers research products online before they purchase anything. According to research from Forrester, around 70 percent of US consumers research products online before making purchase decisions.

This makes it more important for online retailers to build search engine optimization (SEO) campaigns. This will allow them to be viewed by their top consumers, especially if the company is among the top search queries for its product.

A similar trend is on the rise in Europe. In the UK, businesses are now allocating more money to developing SEO campaigns.

Majority of businesses in the UK and the US are gradually increasing their budgets for SEO, giving it great growth prospects in the next couple of years.

Twitter to Launch New SEO Friendly Features

Twitter has become a great tool for online marketing due to its popularity.

Online businesses use tweets as a springboard for their Search Engine Optimization (SEO) campaign. Tweets attract legit, consistent traffic that can boost search engine rankings.

Reports claim that the social media site is about to launch a new feature, which is aimed for developers. It will allow annotations to be embedded into tweets, giving more and updated information.

Currently, Tweeter members can tweet up to 140 characters, which will be bolstered once the new feature is made available. It will also give users the chance to add meta data, including websites, locations, reviews, and events.

By integrating meta data, SEO campaigns will be able to attract more traffic for advertisements.

However, at this time, all this is still speculation. The best move that online retailers can do is to create a Twitter profile to prepare for possible SEO benefits.

Keyword Research Basics for SEO

there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day - ranking highly for keywords that either don't convert or which you close up shop waiting to rank for isn't going to help too terribly much so in my opinion - I'd put keyword research higher in importance. In fact, when I'm building affiliate sites my first step is to look up keywords and competition levels - then I look into products and websites and this method has worked very well indeed. It insures that I choose keywords that will both convert and that I can rank for in a period of time and with an effort level that matches the return.

So - if you're doing keyword research, where should you begin? Unless you're an affiliate marketer you already have a product and since you're the target audience of this article - I'm going to assume that's the case. For the purpose of this article I'm going to pick a hobby of mine and also an area where I don't have a client and imagine I'm doing keyword research for the imaginary online downhill mountain biking store, DH Mountain Bikes.

So Where To Begin ... The first thing one needs to do is try to think up all the possible phrases that might apply. I call this my seed list... it's the list of phrases that my research starts with and is generally based on brainstorming. In this case the list would be:

downhill mountain bike
dh mountain bike
mountain bike

The keyword tool I generally use first is Google's keyword suggestion tool. There are other great tools but I've found Google's tool to be as accurate as any other, the price is definitely right (free), and they're very good about providing the information required to know just how wrong the data is if you know where to look. So let's do just that.

Before we begin you'll need to head over to Google's keyword tool. In the top left (for now) you'll see a link to a beta version of the tool. Click on the link and you'll be at the new version of the tool which will provide you easy access to much more information - as long as you know what to look for. So let's begin with our three seed phrases.

When you see the list you'll first have to know what the numbers are. This tool is a tool designed for AdWords and the default number is the Broad match which means it includes every phrase with the term. For example, the term "mountain bike" has a broad match total of 2,740,000 which will include "downhill mountain bike", "mountain bike parts", "kona mountain bike", etc. etc.

What we want to know is how many searches are for "mountain bike". Down the left-hand side you'll see a set of check boxes. Deselect "Broad" and select "Exact" and you'll get the Exact match numbers - the number of searches for the exact phrase. You'll quickly see that 2,740,000 drop to 450,000. This is how many people searched the GOOGLE SEARCH NETWORK for "mountain bike". Why is this in caps – because it's so commonly misunderstood that I definitely want your attention brought to it. This isn't the number of searches on Google.com - it's the number of searches on all sites whose search is powered by Google. From YouTube to Beanstalk's blog search - it's all in there so the data starts to get skewed from the start. Then let's add in all the automated queries from rank-checking tools and just manual searches from you and your competitors and the data gets further skewed. This skewing will exist in all data - the thing I like about using Google is that at least we know more about what's adjusting the data.

OK - so from there we need to organize the data into a more useful set of information. To do this one needs to understand the columns of data. The first column is the keyword, the second you'll see is a link to the term on Google Insights. We'll get into this later. The next is Global Monthly Searches - this is the average number of searches/mo. worldwide. This can be helpful in some industries but in ours - I'm only concerned with the US market which is where my imaginary store ships to so I'm more interested in the next column Local Monthly Searches which is the number of searches in the US (or whatever region I've specified when entering my keyword phrases). This is the data I'm interested in. The last column is the search trend. This is extremely important but often overlooked. It is a column that wasn't visible by default in the old/current version.

OK - let's organize our data by search volume. Click on the "Local Monthly Searches" and you'll see the keywords order by descending search volume. With this data in front of me I then typically look over to the Trend data to see what I can find there. In our case we're going to see a jump in search volume in the spring and summer. This make sense of course. Think of your industry and see if the trends reflect what makes sense.

I'm also looking for anomalies. Often I'll see phrases that jump for a single month. One has to know that unless there was a news story or other event that would spark interest in a single term or brand - a tool or some other such incident is likely falsifying the data. You need to look at these trends and see if they make sense. If not - you need to either test the phrases with PPC or just skip over them and select different phrases. There's little worse as an SEO than focusing energies on a phrase only to find that the search volume is not what was expected based on the estimates delivered.

So now what?

So what do you do once you've filtered your data down to just what you're interested in looking into competition levels on. Well - the first thing I do is to look to the trends to see if there are any phrases that obviously need to be filtered out. In this case there really aren't any high in the search volume column. So the only thing left is to look at the competition levels to see what makes sense. For our purposes we'll be dividing the list and research into two categories:

Major phrases – We need to decide what the long-term goals are going to be and the targets for the main pages. These will be the totally generic phrases such as "mountain bike" and "downhill mountain bike" as well as brand or type specific phrases such as "specialized mountain bike" and "full suspension mountain bike".

Longtail phrases - We also need to look into the types of longtail phrases we're going to want to target. In this case I know I'll want to target specific parts which will require new research. I will spare you the details there, but I'll end up with specific models of components such as "hayes mx2". You don't need to know what that is - you need to know the makes and models in your industry (or other longatil opportunities such as "new york hotel with jacuzzi", etc.)

I generally would gather together a list of 15 or 20 major phrases and 50 or 60 longtail phrases and would then head into the competition analysis to determine which phrases to move forward with.